Innovative thinking and design
Ignite your creative process with these essential innovation tools and challenges. This collection helps you understand your users better, craft compelling solutions, design strategies, and drive impactful outcomes.
Ignite your creative process with these essential innovation tools and challenges. This collection helps you understand your users better, craft compelling solutions, design strategies, and drive impactful outcomes.
This press release template is great for brainstorming ideas, as a practice tool, or for creating a sample press release to show how a real one would look. Press releases typically follow a formal structure to ensure clarity and consistency, and this template has been designed in the same way.
There are several sections for you to fill in to make your press release — headings, a problem statement, quotes, and more.
Whether it’s for practice, planning, or brainstorming, this template may turn out to be a valuable tool for you and your team.
Our problem-solving workbooks are tools you can use to ensure that you’re seeing all sides of a topic. The first one is the Five whys technique, that asks who, what, where, when, and why. By answering these questions, you gain a clear understanding of the issue or topic you’re working on.
Next is the problem statement tool: use it to describe your challenge, its causes, and where it leaves you. It’s good for gaining a clear understanding of what you'll need to tackle. You'll also find a simplified version of the problem statement tool – here you can write down challenges and possible solutions.
Use the problem-solving workbooks to understand and find solutions to the problems you're dealing with.
The Value Proposition Workbook is a collection of tools specially designed to help you craft a value proposition.
It includes four templates:
A Day in the Life of Your Customer Worksheet to help you gain insights about your customers.
The Customer Profile helps to identify the customer jobs-to-be-done and the pains and gains that come with them.
The Value Map to describe the specific value or service your product delivers.
The Ad-lib Value Proposition template for quickly shaping alternative directions for your value offering.
Combined, these templates provide an efficient and straightforward approach to defining a value proposition for your business.
The Customer journey canvas is a tool that helps you understand and discuss how customers experience the problem you're solving, including how it shows up in their lives and how they interact with your solution.
Mapping this journey provides insights into their feelings, key moments, and shows you how to improve the experience.
Here’s how to use the template:
Begin by defining the stages your customers go through, from initial awareness to having bought your product or service. In the 'Customer needs' section, write down what they need at each stage of the journey.
Then, in the 'Key moments' area, note down instances where customers interact with your business — for example, their first visit to your website. Finally, consider customer satisfaction in each step of the journey.