Customer journey

The Customer journey canvas is a tool that helps you understand and discuss how customers experience the problem you're solving, including how it shows up in their lives and how they interact with your solution.

Mapping this journey provides insights into their feelings, key moments, and shows you how to improve the experience.

Here’s how to use the template:

Begin by defining the stages your customers go through, from initial awareness to having bought your product or service. In the 'Customer needs' section, write down what they need at each stage of the journey.

Then, in the 'Key moments' area, note down instances where customers interact with your business — for example, their first visit to your website. Finally, consider customer satisfaction in each step of the journey.

Use this template to visualize your customers' experiences and discover areas for improvement.