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Remember that feeling when you spotted a connection no one else did? Or when you understood exactly what someone needed before they could explain it? As our world fills with smart algorithms, these human insights become even more valuable.
In this workbook, you'll sharpen six creative moves that tap
into what makes us uniquely human: Define → Empathize → Ideate → Prototype → Test → Storytell
What will you gain? The ability to see opportunities others miss. The confidence to try new solutions. The skills to turn challenges into breakthroughs. These exercises will change how you approach problems.
What's inside?
- Foundation: Core concepts explained simply
- Workbook: 10 exercises (2-10 minutes each)
- Resources: Tools to extend your practice
You'll find this in My files when it's imported.
For nearly 50 years, IDEO has been helping the world’s most imaginative leaders create human-centered products, services, and organizations that drive business, inspire culture, and shape the future.
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