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Use the Jobs to be Done method to discover what your customers’ needs and wants. It helps you stay on track by making sure that your projects are focused on solving customer pain points.
When using this template, begin by defining the main “job” your customer is trying to get done. Describe the situation they’re in, and their motivations. Then, write down the expected outcome they would like to achieve by completing the “job”. Now, you’re in a better place to identify any obstacles your customers may have when using your products or services.
Download this template to use it on your paper tablet.
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Software version 3.17 or newer is required.
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