Decision matrix

Making decisions can be difficult, especially when you’ve got lots of factors to consider. Our decision matrix template helps you weigh all key aspects when making a choice. It makes the whole process a lot clearer.

Begin by considering the decision you’d like to make. Then, write down your alternatives in the 'Options' column. Now it’s time to think about the different factors that’ll influence your decision. For example, if you’re using this method to decide which marketing campaign to run, you’d list the cost, talent, and resources you’d need under 'Factors'.

Then, identify the factors that matter most, score each option based on those factors, and give more importance to the key ones. Finally, calculate the total score for each option and choose the one with the highest score.

Download the decision matrix template to use it on your paper tablet.